Decathlon has established a goal to acquire $3 billion worth of Indian products by 2030 which represents a sixfold increase from its current $480 million purchases. The French sports giant aims to increase India’s global sourcing percentage to 15% by 2030 while focusing on four product categories: footwear, cricket gear, metal equipment and optical products. The current local sourcing rate of 70% in India will increase to 90% during the next five years.
Sankar Chatterjee who leads Decathlon India stated that the Indian market ranks among the company’s top eight markets worldwide. The Indian sports sector demonstrates an 8% annual growth rate which enables Decathlon to project its FY25 revenue of ₹4,100 crore will exceed ₹7,000 crore by 2030.
The company intends to start local production of electronic fitness equipment including wearables and treadmills while planning to shift battery imports from China to domestic manufacturing. The company extends its product line into sports nutrition and works together with Indian partners to develop local textile products. Decathlon operates 132 stores across 55 cities while it aims to expand to 90 cities by 2030 to establish India as a major production and sales hub.
