The millet-based snack company Troo Good has raised $9 million in a fundraising round headed by Puro Wellness, with involvement from Oaks Asset Management and V Ocean Investments, two current investors. Year after year, Troo Good has demonstrated the resilience of its business plan and the founder Raju Bhupati’s outstanding leadership. Our faith in the brand has only increased, and we are thrilled to be involved in this next stage of their development, stated Oaks Asset Management partner Vivek Anand PS.
Based on what is known, the additional funds will be utilised to develop new products, enhance distribution, and build out the company’s infrastructure. After a Rs 55 crore Series A round in November 2021, Troo Good has raised around Rs 130 crore overall as a result of its most recent fundraising, the business stated.
“This money is a critical step in our growth path as we concentrate on developing cutting-edge millet-based goods, scale our infrastructure, and extend our distribution network throughout India. We are thrilled about the prospects that lie ahead and are dedicated to providing everyone with access to nutritious, reasonably priced food.
We will be able to reach a wider audience, improve our manufacturing capacities, and develop new goods that meet the changing demands and tastes of our customers thanks to the financing. Puro Wellness in particular brings tremendous complimentary capabilities and strategic distribution depth to Troo Good, therefore I am very enthusiastic about our cooperation. Troo Good’s creator and CEO, Raju Bhupati, continued.
