Honda aims to capture 30% of the Indian two-wheeler market by 2030 while targeting the expanding female customer base. The Japanese auto giant HMSI operates through its Indian arm to maintain a 27% market share while it works to increase sales by targeting the underrepresented female market segment which represents only 10% of the total market. The president of HMSI Tsutsumu Otani recognized the substantial potential to draw more female riders because Indian women are gaining more independence and entering the workforce.
The company aims to achieve 50% two-wheeler sales including electric vehicles throughout the world by 2030. The company plans to introduce EVs and flex-fuel technology in India to meet various customer requirements. Honda announced its plan to introduce 30 electric models across the world during the next decade while building an EV-only manufacturing facility in India which will start operations by 2028 but the exact site remains unknown.
The transition of India from internal combustion engines to electric vehicles faces a prolonged process according to Otani because the country lacks sufficient charging stations. HMSI continues to enhance its product range by selecting products from its worldwide lineup to meet Indian market requirements. Honda directs its efforts toward women customers while developing new products to achieve leadership in India’s two-wheeler market.
