As per Honasa Consumer Year-End Wrap, consumers in India bought 99.2 million skincare and beauty products to show increased awareness and preference for such products. Growth at a glance: Unlike other Baby care product brands in India which sell directly to retailers across the country, Mamaearth’s parent company forayed into more than 18797 pin codes in 2024 through Honasa Consumer Ltd. Apart from owning Mamaearth, it operates other brands, including Aqualogica, Dr. Sheths, BBlunt, Staze Beauty, and The Derma Co.
According to the report, Bengaluru ordered the most dry shampoos, while Goa shopped the most for sunscreen. Meanwhile, Jhansi noticed that a customer had purchased forty-five bottles of Aqualogica Glow+ Sunscreen. Another Guwahati customer purchased sixty-one tubes of Mamaearth Rice Facewash. According to Honasa, more than 10,000 Mamaearth ruby red lipsticks were sold during Chhath Puja, demonstrating the appeal of striking, festive looks. Hyderabad became India’s hub for baby care, while Raipur demonstrated increasing interest in skincare products supported by science. Gurgaon had the highest number of searches for “gifts for girlfriends,” with Aqualogica Mists being the most popular option and Ubtan Face Masks becoming the Haldi ceremony favourite in Surat after a customer placed an order for 155 tubes.
Over 26.2 million units of facewash were purchased by consumers in 2024, according to Honasa Consumer’s year-end report, confirming its position as a necessity in everyday skincare regimens. Products related to suncare came next, selling 15.9 million units. Shampoos garnered a lot of attention as well; 11.6 million units were bought in the year. India ordered over 5.9 million moisturisers, making it the most popular skincare product. In the meantime, hydration emerged as the MVP.
Bblunt’s Hot Shot Heat Protection Hair Mist, Aqualogica’s Glow+ Dewy Sunscreens, Mamaearth’s Ubtan Face Wash, Dr. Sheth’s Ceramide & Vitamin C Oil-Free Moisturizer, and Staze’s 9 to 9 3-in-1 Lipsticks were this year’s top picks. 7.2 million Mamaearth’s natural and organic baby care products were sold. The research made by Honasa Consumer reveals that the company exported 7,707,324 serums in 2024, and it became the star of the skincare industry. The most popular product was Niacinamide Serum having 1.5 million units sold. At the same time, 1.2 million Salicylic Acid Face Serums were sold.
