Meesho accelerates its personal care segment growth through strategic partnerships with consumer goods giants including Procter & Gamble and Hindustan Unilever (HUL) and Himalaya. Meesho has shifted its business model through these strategic partnerships because it previously focused on unbranded products. Meesho Mall represents the company’s branded product section which targets the increasing demand for quality personal care items in tier-2 and tier-3 cities.
The company introduces well-known brands including Pampers and Dove and Gillette and Vaseline and Head & Shoulders to markets that have limited access to affordable products throughout India. The practice of self-care has evolved into a daily requirement for people living in Madurai and Jodhpur as well as Varanasi and Raipur. Meesho works to offer budget-friendly versions of popular personal care items including face washes and lipsticks and sanitary pads and baby diapers.
The digital reach of Meesho enables HUL and P&G and Himalaya to connect with millions of consumers who want quality products at budget-friendly prices. These brands can expand their customer base through the platform’s deep penetration of India’s smaller towns.
