With the announcement of its transformation from a general e-commerce platform to a specialist destination for fashion and lifestyle, Tata CLiQ has changed its name to Tata CLiQ Fashion. The change unveils a redesigned identity that includes new packaging, an updated app and website design, and a new logo.
The goal of the rebranding is to concentrate on providing goods in areas such as clothing, accessories, footwear, cosmetics, and home. Additionally, category-specific stores have been added to the site, including ones for independent labels, wedding attire, trainers and winter necessities. It seeks to offer well-chosen shopping experiences catered to various fashions and events.
With ambitions to launch virtual try-ons and customised shopping experiences in the upcoming months, Tata CLiQ Fashion is launching features like “Fit Assessment,” which utilises past purchases to recommend sizes and fits. Additionally, the platform has included e-Stylist, an editorial tool that provides curated shopping lists, trend insights, and style advice. With these adjustments, Tata CLiQ Fashion indicates a change in approach with the goal of establishing a niche in the cutthroat e-commerce industry for fashion.
“Our dedication to providing customers with the finest clothes carefully chosen to meet their changing demands is reflected in our new brand identity and positioning. It is a calculated move to strengthen our position as leaders in the fashion industry and spur growth. Our objective is to promote fashion as a potent means of self-expression by emphasising lifestyle and fashion.
Our goal is to empower customers who appreciate impact, uniqueness, and authenticity by assisting them in boldly and meaningfully expressing their own sense of style. Inspired by a future in which fashion is lived rather than merely worn, we are dedicated to providing our clients with a more sophisticated, customised, and state-of-the-art online purchasing experience. Tata CLiQ CEO Gopal Asthana stated. With these adjustments, Tata CLiQ Fashion indicates a change in approach with the goal of establishing a niche in the cutthroat e-commerce industry for fashion.
