Sukhleen Aneja, the CEO of The Good Brands Co., the D2C vertical of the content-to-commerce unicorn, left the company a few days after The Good Glamm Group announced a reorganization of its workers. For the previous two and a half years, Aneja oversaw the D2C beauty and personal care sector of The Good Glamm Group, which includes companies including Organic Harvest, The Moms Co., and MyGlamm.
Aneja worked for more than four years as Reckitt’s chief marketing officer before joining The Good Glamm Group. “It was my first taste of entrepreneurship, focusing on D2C and marketplace-first businesses,” Aneja stated in a statement about her time. We’ve finished our funding, established a solid foundation, and are now poised to turn a profit and prepare for our IPO over the last 2.5 years.
According to The Good Glamm Group, Aneja was crucial in determining the startup’s course for growth, helping it reach important benchmarks like profitable funding rounds, and steering the company in that direction. The firm said that “she has also helped build a strong brand team in-house that will be continuing the base set by her.”
The news was made a few days after Inc42 revealed that The Good Glamm Group has restructured and let go of 150 workers, or 15% of its total employment, over the course of around 12 months. The process of reorganization included giving the C-suite many new names. In addition to selecting Kamal Lath as Group CFO, the organization also witnessed the appointment of Manan Jain as Group COO, Kartik Rao as Group CPO, and Avalok Langer as the new Group CCO.
MyGlamm is a D2C brand that was launched in 2017 by Darpan Sanghvi, the CEO and group creator of The Good Glamm Group. In September 2021, MyGlamm joined forces with the digital media platform POPxo, established by Priyanka Gill, and the online parenting firm BabyChakra, created by Naiyya Saggi, to form The Good Glamm Group.
Since then, the Good Glamm Group has purchased over a dozen companies, such as Sirona, Organic Harvest, and ScoopWhoop. The firm now hopes to generate a profit by Diwali 2025, when it plans to have its initial public offering (IPO). The Good Glamm Group’s consolidated net loss increased by more than 6X year over year to INR 273 Cr in FY22, however, its financial accounts for FY23 have not yet been released. So far, the organization has raised around $270 million in finance, with supporters including Prosus, Warburg Pincus, and Bessemer Ventures.
