Jaguar Land Rover plans to eliminate 500 UK management positions because Donald Trump’s tariffs caused a significant decline in sales which disrupted export operations. The British luxury carmaker Tata Motors which owns JLR plans to reduce 1.5% of its 33,000 UK workforce through manager voluntary redundancy programs.
The company experienced a 15.1% decline in sales during the June quarter because Trump implemented a 25% duty on vehicles made abroad which caused US shipments to stop. The new UK-US trade deal between Trump and Keir Starmer allowed 100,000 cars annually at a 10% tariff but it failed to prevent significant sales and forecast damage.
The company reduced its annual profit margin forecast to 5–7% from 10% while achieving 8.5% last year. The North American wholesale market declined by 12.2% while UK sales decreased by 25.5% because the company stopped selling older models before introducing its 2026 electric vehicle lineup.
The company stated that the job cuts stem from standard voluntary programs which operate alongside economic challenges that include increasing national insurance expenses. The agreement protected thousands of positions throughout the industry according to JLR and Britain’s ambassador to the US.