Ad Tech Business - Business Outrank

The US government has now asked a federal judge to split Google's advertising operations because the company is accused of operating an illegal monopoly. Google faced its second major lawsuit in one year during a Virginia court hearing. Government lawyer Julia Tarver Wood labeled Google as a “recidivist monopolist” while stating that the company's behavior modification does not solve the problem. She maintained that Google needs to break up its ad tech business to stop future instances of abuse. Wood expressed skepticism about Google's proposed commitments by stating that behavioral remedies are insufficient to stop the company from discovering new ways to dominate the market. The request to separate Google's operations corresponds with another case that targets the Chrome browser. The government claims in both cases that Google restricts users and businesses from leaving its ecosystem while blocking other competitors from entering. The court previously established that Google established an unlawful monopoly within the ad publishing tools and software sector which websites and content creators and small publishers extensively use. The court rejected only specific claims about advertiser tools. The United States demands Google to separate its ad exchange operations from publisher-side ad tech but Google prefers to accept commitments and monitoring instead. During the trial Karen Dunn admitted that trust issues persist between the parties but stated that business separation would be an excessive measure. The court asked both parties to pursue a mediated settlement before the full trial resumes in September since a prolonged courtroom battle would be expensive and time-consuming.

What's Hot

Board of Indian Bank Approves Major Capital Raising Plan Worth ₹7,000 Crore

Google’s Ad Tech Business Faces Breakup Demand from US Government

Fraud, Promises & a Rights Issue: How GACM Technologies Ltd’ Past Is Catching Up with Its Promoter

Virus Susceptibility in Species: Study Reveals Surprising Findings

Effective Yoga Poses to Naturally Manage Blood Sugar Levels

Health Budgets Of States Fall Below 8%, Missing National Health Policy Targets

The Connection Between Diet and Organic Skincare – Foods for Healthy Skin

Priyanka Chopra’s Stunning Desi Look Steals the Spotlight at Her Brother’s Wedding Festivities

Jana Nayagan: Vijay Wields a Whip in Stunning 2nd Look Poster, Thrilling Fans

Assam’s Jatin Goswami Honored with Padma Bhushan for Sattriya Legacy

Vijay Vikram Singh Urgently Appeals for Respect Amidst Intense Backlash from Rajat Dalal Fans: ‘I Am Not Bigg Boss

Hindon: Incredible Air India Express Flights to Start from March 1 with Low Fares

Indian government approves Singapore Airlines bid to merge Vistara and Air India

Independence Day and Raksha Bandhan Fuel Airbnb Travel Rush

Virus Susceptibility in Species: Study Reveals Surprising Findings

Hindon: Incredible Air India Express Flights to Start from March 1 with Low Fares

Bachchan’s ₹83 Crore Duplex Sale Sparks Unbelievable Investment Growth

Kartik Aaryan’s Fitness Secret: How He Achieved a Stunning Transformation

Browsing: Ad Tech Business

Google’s Ad Tech Business Faces Breakup Demand from US Government

Board of Indian Bank Approves Major Capital Raising Plan Worth ₹7,000 Crore

Google’s Ad Tech Business Faces Breakup Demand from US Government

Fraud, Promises & a Rights Issue: How GACM Technologies Ltd’ Past Is Catching Up with Its Promoter

Hyundai Reports 5% Dip in April Sales but Crosses 9 Million Milestone in India

Our Picks

Board of Indian Bank Approves Major Capital Raising Plan Worth ₹7,000 Crore

Google’s Ad Tech Business Faces Breakup Demand from US Government

Fraud, Promises & a Rights Issue: How GACM Technologies Ltd’ Past Is Catching Up with Its Promoter

Most Popular

Board of Indian Bank Approves Major Capital Raising Plan Worth ₹7,000 Crore

Harvesting Hope: Rahul Gandhi’s Empathy in Action with Farmers before 2024 Elections

Is Modi Afraid? Congress Leader Accuses PM of Targeting Rahul Gandhi

Subscribe to Updates

What's Hot

Browsing: Ad Tech Business