Carbon Neutral Claim - Business Outrank

Apple is being sued for making false and misleading statements about the Apple Watch Series 9, SE, and Ultra 2 being carbon neutral and environmentally responsible. The lawsuit, filed in a San Jose, California federal court, is that Apple made the claims falsely and falsely represented to consumers who made their purchasing decisions with sustainability in mind as a factor. The seven California, Florida, and Washington, D.C., plaintiffs claim that they either would not have purchased the watches or would have paid less had they known the truth about Apple's carbon neutrality claims. They claim that Apple's reliance on carbon offset projects in the Chyulu Hills of Kenya and the Guinan Project in China did not result in real carbon emissions reductions. It further contends that since the areas that Apple had protected or were heavily forested before Apple's involvement, the carbon offsets that Apple used were not successful. These "green-tagged" Apple Watches were introduced in September 2023 and were advertised as part of Apple's effort to become carbon neutral by 2030. However, the plaintiffs claim that Apple's marketing deceived consumers into thinking they were making a sustainable purchase. A study by the National Retail Federation and IBM, incorporated in the lawsuit, revealed that 70% of consumers in the U.S. and Canada pay attention to environmental sustainability when making purchasing decisions. The lawsuit requests unknown damages and an injunction to stop Apple from advertising these watches as carbon neutral. Apple, based in Cupertino, California, has not yet responded to the allegations. The case, Dib et al v. Apple Inc., is before the U.S. District Court, Northern District of California, in San Jose, California, and the case number is 25-02043.

What's Hot

Madhya Pradesh’s Education Paradox? More Money, Fewer Students

Stock Market Slips as IT Stocks Drag Down Airtel and Reliance Gains

Trade War Intensifies as Canada Imposes 25% Tariffs on $30 Billion in US Imports

Virus Susceptibility in Species: Study Reveals Surprising Findings

Effective Yoga Poses to Naturally Manage Blood Sugar Levels

Health Budgets Of States Fall Below 8%, Missing National Health Policy Targets

The Connection Between Diet and Organic Skincare – Foods for Healthy Skin

Priyanka Chopra’s Stunning Desi Look Steals the Spotlight at Her Brother’s Wedding Festivities

Jana Nayagan: Vijay Wields a Whip in Stunning 2nd Look Poster, Thrilling Fans

Assam’s Jatin Goswami Honored with Padma Bhushan for Sattriya Legacy

Vijay Vikram Singh Urgently Appeals for Respect Amidst Intense Backlash from Rajat Dalal Fans: ‘I Am Not Bigg Boss

Hindon: Incredible Air India Express Flights to Start from March 1 with Low Fares

Indian government approves Singapore Airlines bid to merge Vistara and Air India

Independence Day and Raksha Bandhan Fuel Airbnb Travel Rush

Virus Susceptibility in Species: Study Reveals Surprising Findings

Hindon: Incredible Air India Express Flights to Start from March 1 with Low Fares

Bachchan’s ₹83 Crore Duplex Sale Sparks Unbelievable Investment Growth

Kartik Aaryan’s Fitness Secret: How He Achieved a Stunning Transformation

Browsing: Carbon Neutral Claim

Misleading Carbon Neutral Claim: Apple Faces Lawsuit Over Environmental Marketing

Madhya Pradesh’s Education Paradox? More Money, Fewer Students

Stock Market Slips as IT Stocks Drag Down Airtel and Reliance Gains

Trade War Intensifies as Canada Imposes 25% Tariffs on $30 Billion in US Imports

Maganomics: Trump’s Risky Economic Strategy Could End in Crisis

Our Picks

Madhya Pradesh’s Education Paradox? More Money, Fewer Students

Stock Market Slips as IT Stocks Drag Down Airtel and Reliance Gains

Trade War Intensifies as Canada Imposes 25% Tariffs on $30 Billion in US Imports

Most Popular

Madhya Pradesh’s Education Paradox? More Money, Fewer Students

Harvesting Hope: Rahul Gandhi’s Empathy in Action with Farmers before 2024 Elections

Is Modi Afraid? Congress Leader Accuses PM of Targeting Rahul Gandhi

Subscribe to Updates

What's Hot

Browsing: Carbon Neutral Claim