Controversy - Business Outrank

Anupam Mittal has appeared on the show India’s Got Latent and he has accused the big tech companies of stirring up the controversy. The Shaadi.com CEO and Shark Tank India judge shared his thought on the matter on LinkedIn, defending the contestants of the show, and pointing the finger at the tech companies. According to Anupam Mittal, Samay Raina, Ranveer Allahbadia and Apoorva Mukhija are the ‘victims of a cyclic loop of provocation’ which is fueled by the need to be trending online. Although he agreed that what they did was wrong, Mittal said that platforms like YouTube should also be blamed. Anupam Mittal wrote: “The real culprits are big tech firms that hide behind digital intermediary laws, so as to evade liability and responsibility.” He accused YouTube as the “worst offender” and said that if any other traditional media had published the same content, it would have been persecuted on the spot. According to Mittal, the show was ‘a mess’, ‘crass’ and ‘quite obviously wrong’, but India’s Got Latent was always about ‘insults, vulgarity, irreverence, and shock.’ He wondered where the public’s anger was coming from, explaining that such controversies are encouraged by the platform’s algorithm. Anupam Mittal also expressed frustration with social media algorithms that force creators to be extreme in order to go viral, then back off when people get angry. “Ranveer and Apoorva did something wrong, and they said sorry. Can’t we focus on the bigger picture?” he said. Although Raina, Ranveer, and Apoorva have made their apologies to the public, the FIRs have been filed, and the issue of digital content management has become a subject of discussion.

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