HUL - Business Outrank

Meesho accelerates its personal care segment growth through strategic partnerships with consumer goods giants including Procter & Gamble and Hindustan Unilever (HUL) and Himalaya. Meesho has shifted its business model through these strategic partnerships because it previously focused on unbranded products. Meesho Mall represents the company's branded product section which targets the increasing demand for quality personal care items in tier-2 and tier-3 cities. The company introduces well-known brands including Pampers and Dove and Gillette and Vaseline and Head & Shoulders to markets that have limited access to affordable products throughout India. The practice of self-care has evolved into a daily requirement for people living in Madurai and Jodhpur as well as Varanasi and Raipur. Meesho works to offer budget-friendly versions of popular personal care items including face washes and lipsticks and sanitary pads and baby diapers. The digital reach of Meesho enables HUL and P&G and Himalaya to connect with millions of consumers who want quality products at budget-friendly prices. These brands can expand their customer base through the platform's deep penetration of India's smaller towns.

What's Hot

Digital Infrastructure Boost: CtrlS Datacenters Partners with BSE to Strengthen Stock Exchange Operations

Rail Infrastructure Boost: Coal India Signs Pact with Indian Port Rail & Ropeway Corp

FY25 Rollercoaster for New-Age Stocks: Eternal, Nykaa Shine While Paytm, Swiggy Struggle

Virus Susceptibility in Species: Study Reveals Surprising Findings

Effective Yoga Poses to Naturally Manage Blood Sugar Levels

Health Budgets Of States Fall Below 8%, Missing National Health Policy Targets

The Connection Between Diet and Organic Skincare – Foods for Healthy Skin

Priyanka Chopra’s Stunning Desi Look Steals the Spotlight at Her Brother’s Wedding Festivities

Jana Nayagan: Vijay Wields a Whip in Stunning 2nd Look Poster, Thrilling Fans

Assam’s Jatin Goswami Honored with Padma Bhushan for Sattriya Legacy

Vijay Vikram Singh Urgently Appeals for Respect Amidst Intense Backlash from Rajat Dalal Fans: ‘I Am Not Bigg Boss

Hindon: Incredible Air India Express Flights to Start from March 1 with Low Fares

Indian government approves Singapore Airlines bid to merge Vistara and Air India

Independence Day and Raksha Bandhan Fuel Airbnb Travel Rush

Virus Susceptibility in Species: Study Reveals Surprising Findings

Hindon: Incredible Air India Express Flights to Start from March 1 with Low Fares

Bachchan’s ₹83 Crore Duplex Sale Sparks Unbelievable Investment Growth

Kartik Aaryan’s Fitness Secret: How He Achieved a Stunning Transformation

Browsing: HUL

Meesho Expands Personal Care Reach with HUL, P&G, Himalaya Tie-Ups

Digital Infrastructure Boost: CtrlS Datacenters Partners with BSE to Strengthen Stock Exchange Operations

Rail Infrastructure Boost: Coal India Signs Pact with Indian Port Rail & Ropeway Corp

FY25 Rollercoaster for New-Age Stocks: Eternal, Nykaa Shine While Paytm, Swiggy Struggle

Reddit Sues Anthropic Over Chatbot Training Using User Data Without Consent

Our Picks

Digital Infrastructure Boost: CtrlS Datacenters Partners with BSE to Strengthen Stock Exchange Operations

Rail Infrastructure Boost: Coal India Signs Pact with Indian Port Rail & Ropeway Corp

FY25 Rollercoaster for New-Age Stocks: Eternal, Nykaa Shine While Paytm, Swiggy Struggle

Most Popular

Digital Infrastructure Boost: CtrlS Datacenters Partners with BSE to Strengthen Stock Exchange Operations

Harvesting Hope: Rahul Gandhi’s Empathy in Action with Farmers before 2024 Elections

Is Modi Afraid? Congress Leader Accuses PM of Targeting Rahul Gandhi

Subscribe to Updates

What's Hot

Browsing: HUL