Triber - Business Outrank

Renault will introduce its new interlocked diamond logo through the All-New Triber and other upcoming models as part of its ‘renault. rethink.’ brand transformation in India. Renault has achieved a major milestone through this announcement which supports its ongoing brand modernization efforts and global ‘Renaulution’ strategy that emphasizes technology and mobility and electrification. The updated logo presents a modern geometric diamond design which improves visibility in digital and physical applications including grilles and signage and displays. The All-New Triber represents the first Indian production model which will display the new identity that already appears in Renault India's marketing materials and digital platforms. The visual transformation will be implemented throughout all customer contact points including showrooms and offices as well as the Oragadam manufacturing plant and R&D centres. The company seeks to provide modern digital-focused customer experiences while it readies its Indian market launch of advanced vehicles. Renault operates a Chennai manufacturing facility which produces 480,000 vehicles each year while maintaining more than 800 retail and service locations to enhance its market position through this forward-thinking rebrand.

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