URL Change - Business Outrank

Google search engine plans to eliminate its country-specific domains such as google.ng or google.com.br and will redirect all users to google.com. The upcoming gradual implementation during the next several months aims to simplify user navigation while maintaining localized search results through Google's enhanced ability to deliver personalized content. Google announced through a statement on April 15, 2025 that its dependence on country code top-level domains (ccTLDs) has diminished. Google started providing location-based search results through user location data instead of domain extensions back in 2017. AI Overviews integration provides such advanced capabilities that managing multiple ccTLDs has become unnecessary. Users will see different browser addresses but Google guarantees that search functionality will stay unchanged. Users will need to reset their search preferences but national legal compliance and content personalization will operate normally. The update seems to serve two purposes according to industry observers: it enhances AI integration into search operations and reduces necessary infrastructure expenses. The centralization will enable AI Overviews to deliver faster and more accurate results while summarizing answers and citing sources.

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